Footwear brands Patta and Vans recently connected to come up with a series of fresh designs for the latter's popular 'Sk8-Hi' silhouette. Not too long ago, the two brands updated the 'Old Skool' as well, meaning that the collaborations between the two seem to be popular among consumers.
To promote the new Sk8-Hi designs, Patta and Vans launched a stylized editorial that shows the shoes on models, who pose in them in front of a city skyline, in a bright green field, and along the water. Color and black and white effects are contrasted throughout the editorial, allowing the colors on the shoes to pop more.
The collaborative collection is set to become available in-stores on December 2nd, and online two days later.
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Patta and Vans Joined Forced for an Update of the 'Sk8-Hi'
Trend Themes
1. Collaborative Footwear Collections - Collaborations between footwear brands create fresh designs that appeal to consumers and generate excitement for new releases.
2. Stylized Editorials for Product Launches - Producing visually appealing content to market products can increase consumer interest and brand awareness.
3. Updated Classics - Updating classic products with fresh designs can re-energize interest in the brand and increase sales.
Industry Implications
1. Footwear - Collaborations between footwear brands can help generate excitement around new designs and lead to increased sales.
2. Fashion/streetwear - Stylized editorials that showcase product releases can help increase consumer interest and brand recognition, particularly in the streetwear market.
3. Retail/e-commerce - Updating classic products with fresh designs can create buzz around product releases and drive traffic to retail and e-commerce websites.