This Time Cake pastry branding is the work of graphic designer Xiong Wang. Based in Xian, China, Wang creates packaging that embodies an understated air of elegance and opposes traditional moon cake branding that coincides with Chinese New Year celebrations.
Time Cake's pastry branding is the definition of subtle, blending an elegant white paper box with turquoise details and gold font. In addition to the pastry brand's geometric stamp and signature logo, each of its boxes also features traditional Chinese typography and the company's mantra, "time to be loved."
Both understated and feminine, each of these pastry boxes stands alone as a decorative object and houses delicious treats that have been a celebratory staple in China for centuries.
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
Trend Themes
1. Subtle Pastry Branding - Opportunity for businesses in the food industry to create packaging that exudes elegance and breaks away from traditional branding.
2. Blending Traditional and Modern - Trend of incorporating traditional elements with modern design in packaging, providing new opportunities for businesses to create unique and culturally resonant products.
3. Decorative Packaging - Growing trend of creating packaging that can be repurposed as decorative objects, offering businesses an opportunity to appeal to customers seeking both functionality and aesthetics.
Industry Implications
1. Food and Beverage - Expanding market for businesses in the food industry to develop innovative packaging solutions that appeal to consumers.
2. Graphic Design - Opportunity for graphic design professionals to create brand identities and packaging designs that embrace subtlety and elegance.
3. Cultural Celebrations - Evolving industry around cultural celebrations, providing businesses with an opportunity to tailor their products and branding to specific cultural contexts.