The pastel clothing aesthetic is the main driving force of Louis Vuitton's Spring/Summer 2020 presentation. Headed by Virgil Abloh, this was one of the most highly anticipated shows during Paris Fashion Week.
The runway was dominated by well-tailored clothing in an array of colors. From lengthy and lightweight trenches in sage nuances and slick pale blue trousers to experimentally accented blazers in light grey and pink dress shorts, the pastel clothing collection is described to hit "an even balance between streetwear and luxe."
In general, the inspiration behind the ethereal fashion offerings was summer flowers and this can be inferred from the eclectic presence of color. As the presentation advanced, the pastel clothing shifted from monochromatic to more print-heavy and recurring elements of Louis Vuitton's classic pattern started to emerge.
Photo Credits: Filippo Fio/ Gorunway.com
Luxury-Focused Pastel Clothing
Louis Vuitton Embarks on a Cheerful & Summery Vibe for SS 2020
Trend Themes
1. Pastel Clothing Aesthetic - Opportunity for luxury brands to create cheerful and playful collections for the upcoming seasons.
2. Floral Inspired Fashion - Fashion designers can take inspiration from nature to create unique and eye-catching runway presentations.
3. Experimentation with Color - The use of unconventional color combinations can attract a younger demographic and challenge traditional fashion norms.
Industry Implications
1. Luxury Fashion - High-end designers can incorporate pastel colors and floral prints in their collections for the upcoming seasons.
2. Streetwear Fashion - Streetwear brands can experiment with pastel colors and elegant silhouettes to create a more sophisticated line.
3. Fashion Photography - Photographers can play with pastel colors and soft lighting techniques to capture whimsical and dreamy fashion shots.