Pasta branding tends to be based around more rustic styles, but the 'Nudellini' packages designed by Ewelina Gaska have forged a completely different path.
The boxes were all created to look like abstract pieces of art rather than something that references Italian cuisine. Rather than feature a transparent section that reveals what kind of pasta is inside, each package instead has a large abstract graphic of the type of noodle it contains. With vibrant colors and eye-catching graphics, this pasta branding is both playful and eyecatching.
By straying completely from norms that accept pasta as a traditional food that should be packaged as such, Nudellini is able to stand out in the market.
Abstract Pasta Branding
This Branding Abandons Traditional Pasta Packaging Ideals
Trend Themes
1. Artistic Pasta Branding - Designing pasta packaging as an abstract art form creates a refreshing visual appeal.
2. Unconventional Packaging Design - Abandoning traditional packaging formats creates a unique brand identity for pasta companies.
3. Playful Graphics in Food Packaging - Incorporating playful graphics and vibrant colors in food packaging design enhances a brand’s visual identity.
Industry Implications
1. Food Packaging Design Industry - Innovative packaging design ideas can lead to disruptive innovation in the food industry by creating unique brand identities.
2. Consumer Packaged Goods Industry - Adopting unconventional packaging designs can help companies in the consumer packaged goods industry stand out in a crowded market.
3. Graphic Design Industry - The trend of incorporating playful graphics and vibrant colors in food packaging can inspire the graphic design industry to create more unique and eye-catching designs.