Fashion label clothsurgeon dropped its latest Past Present FC collection in correlation to this year's World Cup series. The new range draws a strong inspiration from the sport and infuses it into the visual design of casualwear selections. The label's founder and CEO Rav Matharu is also a former professional football athlete and member of the Leeds United team. Leaving the sport years ago, Matharu pursued his alternative passion for fashion resulting in clothsurgeon. The Past Present FC collection nods to his past.
The name of the collection was coined as a celebration of past and present elements of the sport. There are modern technical fabric materials merged with classic wool suits as a nod to both times. A highlighting piece from the collection is the translucent tracksuit created to spotlight the layers worn beneath. The capsule is now available to shop online at clothsurgeon.
Football-Inspired Casualwear
clothsurgeon's Past Present FC Collection is World Cup-Influenced
Trend Themes
1. Football-inspired Fashion - Fashion brands can explore designs and collections inspired by different sports and athletic events to attract new consumers and capitalize on the nostalgia of past iconic moments in sports.
2. Hybrid Apparel Materials - Innovation opportunities can arise for designers to incorporate a mix of modern and classic apparel materials in their collections for a unique style and fashion statement.
3. Transparent Clothing - Fashion designers can experiment with translucent designs in their collections that allow customers to showcase their underlying layers, presenting an opportunity to play with bold colors and patterns underneath and create a unique look.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage timely sporting events and cultural celebrations as inspiration to connect with audiences and drive sales in both brick-and-mortar and e-commerce settings.
2. Athletic Wear - Sportswear manufacturers can explore opportunities in creating trendy and modern apparel while maintaining performance and comfort features true to their athletic wear roots.
3. Luxury Fashion - Luxury fashion brands can capitalize on the desire for unique and exclusive designer clothing by incorporating novel clothing materials and textures that set them apart from high street retailers.