Once again reprising her role as the face of this lingerie label, model Bar Refaeli stars in the Passionata A/W 12 ad campaign. Unlike the past print ads, this one has a clear theme. From hot flight attendant to ditzy traveler, the Israeli beauty has fun with a travel theme. In fact, some may say she is over the moon about it, literally.
The Passionata A/W 12 ad campaign nevertheless adheres to the overall direction of the brand's past campaigns. Shot in studio against colorful backdrops, the blonde bombshell interacts with fun props in order to complete a man's wildest fantasies. In this case, she poses alongside piles of luggage trunks, shining crescent moons and even a large office globe.
Travel-Inspired Lingerie Ads
Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign
Trend Themes
1. Travel-themed Advertising - Opportunity for other brands to incorporate travel themes in their ad campaigns to create a sense of adventure and excitement.
2. Interactive Props in Advertisements - Chance for brands to use creative and interactive props in their advertisements to captivate audience attention and enhance brand messaging.
3. Celebrity Endorsement in Lingerie Marketing - Possibility for other lingerie brands to collaborate with well-known celebrities to strengthen their brand image and attract consumer attention.
Industry Implications
1. Fashion and Apparel - Potential for fashion brands to explore innovative and travel-inspired advertising campaigns to engage consumers and increase brand loyalty.
2. Advertising and Marketing - Opportunity for advertising agencies and marketers to incorporate interactive props in their campaigns to create memorable and impactful brand experiences.
3. Entertainment and Media - Chance for entertainment companies to leverage celebrity endorsements in their marketing efforts to increase audience engagement and drive brand recognition.