Partake Foods, the 5-in-1 vegan baking mix brand, recently announced a $4.8 million Series A round of financing with investors like musical artist Rihanna along with existing investors such as Jay-Z’s Marcy Venture Partners (MVP) and Seattle Seahawks’ Bobby Wagner’s Black Star Fund. The brand offers a variety of plant-based cookie mixes including Birthday Cake, Cookie Butter, and Triple Chocolate, among others.
"With this group of strategic partners and added financing, Partake continues our mission of making super delicious and safe food that those with and without dietary restrictions can enjoy," founder of Partake, Denise Woodward, said. "The demand for thoughtfully-made cookies, snacks, and treats is clear, and we are excited to continue to provide plant-based, safe, and crave-worthy foods to consumers."
Singer-Invested Vegan Cookie Brands
Partake Foods Closed a $4.8M Series A Round of Financing
Trend Themes
1. Plant-based Baking Mixes - Partake Foods' success with its vegan baking mix brand and its notable investors signal a growing trend in plant-based baking mixes.
2. Safe and Inclusive Food - Partake Food's mission to create delicious and safe food for all is reflective of a trend towards more inclusive and allergy-friendly options within the food industry.
3. Celebrity and Athlete Investors - The involvement of Rihanna and Jay-Z's Marcy Venture Partners along with Seattle Seahawks' Black Star Fund highlights a trend of celebrities and athletes becoming increasingly involved in investing in food businesses.
Industry Implications
1. Baking Mix Industry - Partake Foods' success provides disruption opportunities for brands in the baking mix industry to incorporate more plant-based and allergy-friendly options.
2. Vegan Food Industry - Partake Foods' vegan cookie mixes highlights opportunities for disruption in the vegan food industry particularly in developing new and unique plant-based snack options.
3. Investment Industry - The involvement of high-profile investors in Partake Foods' financing presents opportunities for disruption in the investment industry particularly in investing in companies focused on inclusive and allergy-friendly food.