Parley and adidas partnered up to build a recycled plastic tennis court that floats over the Great Barrier Reef. Parley for the Oceans is an environmental nonprofit. The company teamed with adidas to design the floating sports field in an effort to raise awareness about plastic waste in our oceans.
The team designed a full-size and sustainable tennis court in the middle of the ocean using entirely recycled materials. The recycled tennis court is stationed atop a barge that makes routine trips across the reef for environmental marine construction projects. Thus far, the court hosted a few matches between some of Australia's biggest tennis stars. After the match, Parley and adidas donated the court to a local Townsville school.
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
Trend Themes
1. Recycled Sports Facilities - Designing sports facilities using entirely recycled materials presents an opportunity for sustainability-focused businesses to disrupt the sports industry.
2. Floating Court - Creating floating sports facilities presents an opportunity for sports and maritime industries to collaborate and innovate.
3. Awareness of Plastic Waste - Developing initiatives and products to raise awareness about plastic waste in our oceans presents an opportunity for eco-conscious businesses to make a positive impact.
Industry Implications
1. Sports - Sports organizations can collaborate with environmental nonprofits to design environmentally-sustainable sports facilities using entirely recycled materials.
2. Marine - Marine businesses can collaborate with sports organizations to develop floating sports facilities that can be used in marine areas without causing harm to the ecosystem.
3. Education - Educational institutions can incorporate sustainability into their curriculum or facilities by utilizing recycled materials for the construction of sports facilities, and collaborating with eco-conscious businesses for donations or initiatives.