A Paris Hilton 'Vacant' billboard advertisement that has been popping up all over New Zealand is brilliant marketing, although, it has the hotel heiress fuming.
The Paris Hilton 'Vacant' billboard advertisement has an enormous picture of Paris Hilton with the word “vacant†splashed across it, advertising that that particular billboard is available for rent.
I can understand why the Parish Hilton 'Vacant' advertisement would have the heiress angry.
Implications - One of the best ways a corporation or brand can draw immediate attention and interest from consumers is by creating an advertisement that directly parodies a popular celebrity while they are embroiled in a controversy. This shows the brand has a sense of a humor, and that the company is on the forefront of contemporary water-cooler conversation.
Celebrity Mockvertisements
The Paris Hilton 'Vacant' Ad in New Zealand Makes the Heiress Angry
Trend Themes
1. Celebrity Parody Advertisements - Opportunity for corporations and brands to create humorous ads parodying popular celebrities embroiled in controversy to draw immediate attention and interest from consumers.
2. Controversy Marketing - Opportunity for corporations and brands to use controversy and humor in advertisements as a way to differentiate themselves and show they are on the forefront of cultural conversation.
3. Viral Advertising - Opportunity for corporations and brands to create ads that are so controversial and humorous that they become viral, creating widespread attention and potential for increased brand recognition.
Industry Implications
1. Advertising - Opportunity for the advertising industry to leverage controversy and humor in ads to draw attention and differentiate themselves from others in the industry.
2. Marketing - Opportunity for the marketing industry to create effective campaigns that use humor and controversy to gain attention and increase brand recognition.
3. Entertainment - Opportunity for the entertainment industry to create content that directly parodies celebrities in current events, potentially leading to increased interest and viewership.