Created for the Secret Garden Party festival in East Anglia, UK is this canopy constructed with 2452 newspaper hats called PaperVillain.
Constructed by The Functionality, 17 people assembled the PaperVillain paper canopy using wire to form a tensile structure. The PaperVillain paper canopy at the Secret Garden Festival took three weeks to complete.
PaperVillain was created as a response to the disposable life cycle of daily news media.
Implications - The eco-movement has swept across a large cross-section of society, transcending niche demographics. These consumers value efficient planning of products and waste reduction. By creating a bold initiative that repurposes materials that would otherwise end up in landfills, companies can set themselves apart in the minds of these consumers.
Newspaper Canopies
PaperVillain Keeps the Sun Off for Secret Garden Party Festival
Trend Themes
1. Eco-friendly Event Structures - Constructing event structures using repurposed materials can appeal to the eco-conscious consumer market.
2. Sustainable Festival Design - Designing festival spaces with an emphasis on sustainability can differentiate an event and appeal to environmentally responsible consumers.
3. Innovative Use of Recycled Materials - Reusing materials such as newspapers to create innovative structures can appeal to consumers seeking unique and eco-friendly products.
Industry Implications
1. Event Planning - Event planning companies can differentiate their services by offering sustainable and eco-friendly event design options.
2. Eco-friendly Products - Companies producing eco-friendly products can innovate by repurposing materials that would otherwise go to waste.
3. Recycling and Waste Management - The recycling and waste management industry can explore opportunities to repurpose materials in unique and innovative ways, such as constructing event structures.