Riding the current false eyelash trend, paper design firm Paperself has launched an exquisite range of false paper eyelashes that feature the Chinese art of paper cutting, thereby adding to the current collection of great lashes for the masses.
Each set of false paper eyelashes represents traditional Chinese symbols of love (peach blossoms), success (horses) and happiness (peonies), and applies easily with regular eyelash glue. Paper never looked so good.
Implications - Consumers are constantly looking for methods to differentiate themselves from others. They wish to satiate their desire for individuality. Corporations can satisfy this consumer desire by releasing idiosyncratic items which appeal more so to niche markets rather than the general population.
Paper Eyelashes
Paperself Has Your Eyes Featuring the Chinese Art of Paper Cutting
Trend Themes
1. Paper Eyelashes - The trend of using paper eyelashes instead of traditional false lashes can open up a new market for eco-friendly beauty products.
2. Chinese Art of Paper Cutting - The trend of featuring Chinese paper cutting designs on eyelashes could inspire new collaborations and product designs in the beauty industry.
3. Customizable False Lashes - The trend of offering false eyelashes with unique designs and symbols appeals to consumers' desire for individuality and can lead to opportunities in personalized beauty products.
Industry Implications
1. Beauty - The beauty industry can incorporate eco-friendly and personalized trends to create innovative and unique products, such as paper eyelashes with customizable designs.
2. Fashion - Fashion companies can explore incorporating the trend of Chinese paper cutting designs in clothing and accessories, creating a unique and culturally-inspired line of products
3. Art and Craft - The art and craft industry can explore paper eyelashes as a new product line, offering DIY paper eyelashes and tutorials for consumer-created designs.