The NSPCC has created the 'Pantosaurus' music video which aims to teach kids to say no to people trying to abuse them and to tell an adult they trust.
The NSPCC or National Society for the Prevention of Cruelty to Children created the music video as a way to teach kids while using non-scary words. The music video features dancing dinosaurs and a catchy tune that will be easy for kids to remember. The music video teaches viewers to say no if someone tries to make inappropriate remarks or physical advances.
With its bright graphics and catchy song, the music video helps kids remember to say no if someone tries to abuse them. The creators of the music video hope it will be a conversation starter between parents and their children about how to deal with abuse.
Kid-Friendly Anti-Abuse Campaigns
The NSPCC's 'Pantosaurus' Music Video Teaches Kids About Abuse
Trend Themes
1. Anti-abuse Education - Creating educational content on how to deal with abuse, using non-scary words and visuals, can be a disruptive innovation opportunity for the education sector.
2. Kid-friendly Campaigns - Developing kid-friendly campaigns to educate and promote awareness about serious social issues can be an innovative opportunity for the advertising industry.
3. Music-video-based Learning - Using catchy lyrics and memorable visuals in music videos for teaching important life skills to children can be a disruptive innovation opportunity for the music and entertainment industry.
Industry Implications
1. Education - The education sector can adopt similar kid-friendly content to spread awareness about serious social issues and educate children on how to deal with them.
2. Advertising - The advertising industry can create innovative and engaging kid-friendly campaigns to spread awareness about social issues and educate children on how to stay safe.
3. Music and Entertainment - The music and entertainment industry can create captivating music videos that teach important life skills to children, which can also work as a powerful marketing tool for them.