Annually, Sephora releases a makeup collection to match Pantone’s chosen Color of the Year — and this year, the Color of the Year for 2014 does not disappoint in the beauty department.
In previous years, Pantone’s colors have been bold blues, greens and oranges, so this return to a more natural beauty color must come as a relief for cosmetic companies.
This year the Sephora + Pantone Universe set consists of a matte lipstick, palette of 25 eyeshadow shades, a set of three lip glosses, a purple-hued liquid liner and a set of three nail polishes. As well, the complete collectors set will also be available for purchase. The limited-edition collection will be available through Sephora online and in-store beginning in March 2014.
Paint Chip Cosmetic Collections
Sephora's Cosmetics Feature the Pantone Color of the Year 2014
Trend Themes
1. Color of the Year Collections - Opportunity for cosmetic companies to create makeup collections based on the annual Pantone Color of the Year.
2. Limited-edition Collaborations - Opportunity for brands to collaborate for limited-edition makeup collections, creating buzz and exclusivity.
3. Online and In-store Availability - Opportunity for retailers to leverage both online and physical channels to reach customers with exclusive makeup collections.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity for cosmetics brands to create unique makeup collections based on the Pantone Color of the Year.
2. Retail - Disruptive innovation opportunity for retailers to capitalize on limited-edition collaborations and exclusive makeup collections.
3. E-commerce - Disruptive innovation opportunity for online retailers to drive sales through exclusive makeup collections and curated product offerings.