Every once in awhile, a truly jaw-dropping inspirational commercial captures our attention. P&G haircare brand Pantene and ad agency Grey Worldwide in Thailand have created a four-minute ad that features a young hearing-impaired girl who wants to learn to play the violin. The tag line at the end of her amazing journey--and, naturally, the end of the ad for Pantene Chrysalis Shampoo--sums it up nicely: You can shine.
Executive Creative Director: Sajan Raj Kurup
Creative Director: Sajan Raj Kurup
Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai
Agency Producer: Bee
Director: Thanonchai Sornsriwichai
Inspirational Ads
Deaf Violinist for Pantene Chrysalis Shampoo
Trend Themes
1. Inspirational Advertisements - Creating ads that inspire and evoke emotion can increase brand loyalty and engagement.
2. Diversity Inclusion Marketing - Including diverse groups in marketing campaigns and advertisements can increase brand value and consumer loyalty.
3. Social Responsibility Branding - Demonstrating a brand's social responsibility through advertising can improve brand reputation and consumer trust.
Industry Implications
1. Beauty and Personal Care - Incorporating diverse representation in beauty and personal care advertising can attract more diverse consumers and increase product sales.
2. Musical Instruments - Creating ads that feature individuals learning or using musical instruments can complement businesses in the musical instrument industry.
3. Non-profit Organizations - Partnering with non-profit organizations and creating ads that promote social responsibility can improve brand reputation and increase consumer trust.