The Panasonic 'Robber, Thief, Snatcher' advertisement provides an in-depth look at how the company's HD CCTV camera and exclaims that it captures any misdeed that occurs before its every-spying lens. The ad is comprised of three images depicting three different scenarios of wrongdoing and each scene is depicted within the camera itself. To show audiences how the scene is playing out, a dissected image of the camera is displayed on the poster.
This ad is highly clever as it plays upon the duties of a security camera in "capturing" activity. It tells audiences that the camera will catch all events, in their entirety, and encase them within the camera so that they cannot escape. Of course, a robber, thief or snatcher could easily get away from the scene of the crime but when looking at this specific ad, one forgets escape is even a possibility. The Panasonic Robber, Thief, Snatcher posters are extremely clever and highly effective.
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