A bad headache will bring all of your awareness to your noggin so that it seems to grow larger than the sense of the rest of your body. Recognizing the feeling, this Panadol painkiller campaign lightens your load with a little white tablet.
While the source of your cranial soreness may not disappear, the symptoms can be dulled in a way that's visually represented in these ads. The Grey Group advertising agency of Singapore placed these illustrated prints within a chalky background to blend with the appearance of the pill, leaving the activities of a tightrope walker, a museum guard and a magician more discernible despite their smaller size. The Panadol painkiller campaign acknowledges the discomfort associated with migraines, and endeavors to bring you back down to earth.
Pill-Head Print Ads
This Panadol Painkiller Campaign Makes You Feel Lighter
Trend Themes
1. Visual Representation of Symptoms - Opportunity for medical companies to utilize creative visual representation to depict the effect of their products on symptoms.
2. Targeting Discomfort - Opportunity for companies to focus on creating products that directly target the source of discomfort.
3. Innovative Advertisements - Opportunity for advertising agencies to come up with innovative ideas that showcase the effects of products visually.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can use innovative visual representations to educate customers on the effects of their products.
2. Healthcare - Healthcare companies can create tailor-made products to tackle specific discomforts that people may suffer from.
3. Advertising - Advertising agencies can create innovative ad campaigns that use visual representations to demonstrate the effectiveness of the products.