A man probably couldn't get away featuring this ad, but I think as a woman, it's OK to share the humor of this PMS-mocking campaign.
The print campaign for Panadol Menstrual shows an image of a driveway with a small robot delivering the premenstrual syndrome medication. Behind the delivery robot are about half a dozen police cruisers and several vans, with officers standing by, huddled behind their car hoods to shelter themselves from the danger that could emerge from the front door.
Clever! I think everyone can appreciate this ad. If they haven't experienced the aggravation, irritation and short fuse that can accompany PMS themselves, then surely they've met someone else who has.
Anti-PMS Robots
Panadol Menstrual Ads
Trend Themes
1. Pms-mocking Campaigns - Disruptive innovation opportunity: Creating humorous advertisements that openly discuss and normalize premenstrual syndrome.
2. Robot Delivery Services - Disruptive innovation opportunity: Developing efficient and reliable robots for the delivery of medications.
3. Gender-specific Advertising - Disruptive innovation opportunity: Designing marketing campaigns that target specific gender experiences and perspectives.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity: Researching and developing new medications or treatments specifically tailored to address premenstrual syndrome symptoms.
2. Robotics - Disruptive innovation opportunity: Advancing the field of robotics to create more autonomous and capable delivery robots.
3. Advertising and Marketing - Disruptive innovation opportunity: Embracing unconventional and humorous approaches to engage and resonate with target audiences.