The Palmolive Sta-Soft ad campaign shows just how much this product will change people's perceptions of their clothing. With a tag line that reads, "Love your clothes," it promotes a new loving relationship between a person and their wardrobe. From Superman being unable to shed his classic Clark Kent button-up shirt to the Queen of England sporting an 'I Heart NY' t-shirt during a parade, the Palmolive Sta-Soft ad campaign is all about appreciating pieces of clothes in new ways.
Conceived by the Young & Rubicam ad agency based in Johannesburg, South Africa, the Palmolive Sta-Soft ad campaign was art directed by Grant Seller and Bruce Murphy with creative direction by Michael Blore and Ian Franks. It was photographed by Michael Meyersfeld.
Clothes-Loving Campaigns
The Palmolive Sta-Soft Ads Promote a Passionate Wardrobe Relationship
Trend Themes
1. Appreciative Wardrobe - There is an opportunity for clothing brands to create campaigns that promote a loving relationship between a person and their wardrobe.
2. Clothing Product Enhancement - There is an opportunity for companies that create fabric softeners or other products that enhance clothing to promote their benefits via advertising campaigns.
3. Sentimental Clothing Advertising - There is an opportunity for a sentimental advertising campaign that promotes the emotional relationship people have with their clothing.
Industry Implications
1. Clothing and Apparel - The clothing and apparel industry can take advantage of the opportunity to promote a loving relationship between a person and their wardrobe.
2. Household Products - The household product industry can promote the benefits of fabric softeners and other products that enhance clothing.
3. Advertising and Marketing - The advertising and marketing industry can create sentimental campaigns that promote the emotional relationship people have with their clothing.