Palma Louise Wright is a one-woman wonder who does fashion styling, hair and makeup and photography. After scouting G.R.L.'s Lauren Bennet at Coachella, Wright was determined to shoot her for Mamadoux. Wright was convinced the platinum blonde beauty's California girl look would be perfect to showcase Elliot Beach's handmade pieces.
The shoot encompasses an iconic 90s supermodel vibe, with Bennet switching between two looks. In some shots, she rocks dark lips, bold prints and vivid furs. Her other look couldn't be more opposite, with Bennet sporting a retro blonde ponytail, dewy makeup and a peek-a-boo crochet bikini.
Whether you prefer her dramatic, borderline gothic look or her light-hearted girl-next-door vibe, you won't be able to help falling in love with Bennet.
Sun-Drenched Sweetheart Editorials
Palma Louise Wright Photographs Lauren Bennett for Mamadoux
Trend Themes
1. Handmade Fashion - Elliot Beach's handmade pieces featured in the shoot present an opportunity for the fashion industry to embrace small-batch, bespoke items.
2. Retro Beauty - Bennet's retro blonde ponytail and dewy makeup look showcases a trend for the beauty industry to revisit and reinvent classic beauty looks.
3. 90s Nostalgia - The iconic 90s supermodel vibe in the shoot presents an opportunity for the fashion industry to capitalize on the popularity of nostalgic and vintage styles.
Industry Implications
1. Fashion - Fashion brands can incorporate handmade and bespoke elements into their production process, as well as draw on the nostalgia of iconic styles from past decades for inspiration.
2. Beauty - Beauty brands can develop and market products that encourage a return to classic beauty looks with a modern twist, as demonstrated by Bennet's retro-inspired makeup.
3. Photography - Photographers can incorporate retro styles and nostalgia into their work, as well as seek out models and subjects who embrace and embody iconic looks from past decades.