Frönen recently launched a non-dairy, paleo-friendly ice cream for health-conscious consumers. The frozen dessert is only 90 calories and contains five or less ingredients, making it ultra-healthy.
The company is committed to transparency in food creation. Frönen states on its website: "We were tired of eating ingredients we couldn’t pronounce." To show customers what they're consuming, the company's website compares its ice cream ingredients with three competitors that all contain over 15 ingredients. Frönen frozen dessert is also easier to digest thanks to its simple ingredients, making it perfect for individuals with stomach sensitivities. Moreover, its natural ingredients are less likely to cause weight gain compared to processed foods, making it great for dieters.
The market for "guilt-free" non-dairy ice cream is expanding, and more brands are creating products to reflect consumers wants.
Paleo-Friendly Ice Creams
Frönen Launched a Frozen Dessert Made from Five Ingredients
Trend Themes
1. Guilt-free Non-dairy Ice Cream - Opportunity for brands to create healthy alternatives to traditional ice cream by offering non-dairy options with minimal ingredients and fewer calories.
2. Transparency in Food Creation - Opportunity for companies to cater to health-conscious consumers by providing clear information on ingredients and comparing their products to competitors with more additives.
3. Digestion-friendly Desserts - Opportunity to develop desserts with simple, natural ingredients that are easier to digest and suitable for individuals with stomach sensitivities.
Industry Implications
1. Ice Cream - Ice cream manufacturers can explore the market for guilt-free, non-dairy options that appeal to health-conscious consumers.
2. Food and Beverage - Opportunity for companies in the food and beverage industry to focus on transparency in ingredient sourcing and production to cater to consumers' desire for healthier options.
3. Digestive Health - Companies in the digestive health industry can leverage the demand for food products that are easier to digest and promote overall gastrointestinal well-being.