Entitled "Love will keep us alive", the PAINKILLER Fall/Winter 2013 collection pays homage to famed French documentary "March of the Penguins". Depicting the lives, journeys and love stories of the Emperor penguins, the film gained massive praise during its release and continues to inspire us today.
In addition to "March of the Penguins", this collection takes inspiration from the life of another short emperor, Napoleon. Referencing his relationship with love Josephine, the streetwear line highlights the emperor's famed phrase "Au destin" on its garments.
In addition to the iconic phrase, the PAINKILLER Fall/Winter 2013 collection also displays abstracted arctic imagery that includes glacier print graphics, penguin illustrations and subtle penguin face patchwork details that add a unique and personal touch to each of its garments.
Sleek Arctic-Themed Streetwear
The PAINKILLER Fall/Winter 2013 Catalog Embodies a Love Story Theme
Trend Themes
1. Arctic-themed Streetwear - Opportunity for streetwear brands to tap into the growing demand for unique arctic-inspired fashion.
2. Love Story Theme - Chance for brands to incorporate romantic narratives into their collections, appealing to consumers' emotional connections.
3. Abstracted Arctic Imagery - Potential for graphic artists and designers to create visually striking prints and illustrations inspired by the arctic theme.
Industry Implications
1. Fashion - Fashion industry players can explore innovative ways to incorporate arctic-themed designs and romantic narratives into their apparel.
2. Streetwear - Streetwear brands have an opportunity to set themselves apart by embracing the arctic-themed streetwear trend.
3. Graphic Design - Graphic designers can leverage the abstracted arctic imagery trend to create eye-catching visuals for various applications.