Every year, the MW Luxury Packaging team put their heads together to come up with a Christmas gift that reflects the company's values. Last year it was a festive scented candle wrapped in luxury packaging; this year, the company's friends and collaborators received something a little different. On behalf of each person on the MW 2017 Christmas gift list, a homeless person will receive a hot meal this festive season. The charity MW is supporting is Jimmy’s, an emergency accommodation shelter and support centre for the homeless, which first opened in Cambridge in 1995.
For the past two decades, the Jimmy’s team has worked tirelessly to keep the most vulnerable people safe, warm and off the streets. At this time of year, its job is made even harder, which is why MW decided to launch this campaign.
In addition to each meal donation, MW sent out a specially constructed Christmas gift box. The internal pages in these boxes were generously donated by screen printer Lorenz Boegli, who is based in Switzerland and has been perfecting his craft for over 25 years. A special gift for a truly special cause.
Symbolic Gift Boxes
MW Luxury Packaging Created a Charitable Gift Box for Christmas
Trend Themes
1. Charitable Gift Boxes - Creating gift boxes that have a charitable component to them, providing a way for customers to give back while also buying gifts.
2. Socially Responsible Corporate Gifting - Adopting a social responsibility aspect to a company's corporate gifting strategy, potentially boosting customer loyalty and elevating the brand image.
3. Collaboration with Artists - Partnering with artists to create unique designs and packaging for gift boxes, creating a more personalized and memorable gifting experience.
Industry Implications
1. Packaging Industry - The packaging industry can incorporate social responsibility into their products by offering customizable options that have a charitable aspect or working with artists to create unique designs.
2. Corporate Gift Industry - Incorporating social responsibility into corporate gifting can set a company apart and potentially boost customer loyalty.
3. Non-profit Sector - Partnering with businesses to create charitable gift boxes can provide a new source of fundraising for non-profits while also spreading awareness of their cause.