Advertising and product placement have long seeped into our everyday life; from the bus we ride to the music video we see. The Packaging Lights by designer Anke Weiss show the transformation of a mass-product into a unique advertising platform. Packaging, which traditionally aims to support and promote the sale of its content becomes a product itself. The packaging of normal everyday products such as juice, cookies or soap gain a new semantic and functionality.
Implications - In modern society, presentation and packaging is often as important as the product itself, and these recycled packaging lights showcase the significance of this relationship by incorporating the emotions and desires of the consumer into the layout of the packaging. Consumers do, in fact, judge a book by its cover.
Packaging As The Product
Recycled Packaging Lights
Trend Themes
1. Packaging-lights - Recycled packaging lights as an innovative advertising platform for everyday products
2. Emotional-packaging - Packaging becoming a product in itself, with unique selling propositions that appeal to the emotions and desires of the consumer.
3. Sustainable-packaging - Incorporating recycled materials in packaging design to create sustainable products with aesthetically pleasing design
Industry Implications
1. Packaging-design - Companies that specialize in creative, eco-friendly packaging design can capitalize on this trend by offering unique and sustainable packaging solutions for clients.
2. Product-advertising - The use of packaging as an advertising platform can disrupt the traditional ways of advertising and product placement,
3. Eco-products - A push towards eco-friendly products can drive the need for more sustainable and unique packaging that can attract customers