The Matador x Volcom Packable Beach Towel is a collaboration accessory created to offer avid swimmers, adventurers and outdoor explorers alike with a way to maintain comfort when by the water. The towel comes in several style options to choose from and features a quick-drying design that is capable of absorbing up to 2.3-times its weight in water. This makes the towel well-suited for use after swimming, sports and more to offer an easier way to get dry.
The Matador x Volcom Packable Beach Towel can be folded down into an almost pocket-sized pouch that will make it inherently easier to pack with existing gear. This will also make it suited for everyday use by allowing it to be easily kept on-hand.
Packable Pocket-Size Towels
The Matador x Volcom Packable Beach Towel is Light and Functional
Trend Themes
1. Packable Towels - There's an opportunity for companies to innovate with packable towels, making them more functional, lighter, and easily transportable.
2. Quick-drying Towels - There's an opportunity for companies to create towels that dry quickly while still remaining absorbent.
3. Collaboration Accessories - There's an opportunity for companies to collaborate with other brands to create unique and functional accessories for outdoor adventurers.
Industry Implications
1. Outdoor Gear - Companies within the outdoor gear industry can create disruptive innovation opportunities by creating more functional and packable towels for outdoor enthusiasts.
2. Sports Equipment - Sports equipment companies can create disruptive innovation opportunities by manufacturing towels that are quick-drying and more absorbent, making them ideal for sports and other activities.
3. Fashion and Retail - Fashion and retail companies can team up with outdoor gear brands to create unique collaboration accessories, like the packable beach towel, that are designed for outdoor adventurers.