Although the shoot may seem a little sinister, the recent P. Johnson Tailors Lookbook is filled with finely tailored, well-cut and affordable suits.
Initially, Patrick Johnson set out on a path that would someday lead him to being a winemaker. However, an acute allergy forced him to swap fields, resulting in career change that led him to Savile Row, the heart of London's bespoke fashion district. From there, he started his own tailoring company. Just like in his recent P. Johnson Lookbook, the master sartorialist is obsessed with proper and timeless style. The masked men in the shoot are sporting beautifully fitted bespoke tailored suits, complemented by the masks to downplay the seriousness of the tailoring.
There are so many good things happening here, from the polka dot ties to the pin stripped garments, P. Johnson has a real winner with this lookbook.
Masked Menswear Shoots
The P. Johnson Tailors Lookbook Features Freaky Men in Fantastic Suits
Trend Themes
1. Masked Menswear - The trend of incorporating masks into menswear shoots presents an opportunity for fashion brands to create visually striking and unconventional imagery.
2. Affordable Bespoke Suits - The trend of offering finely tailored and well-cut suits at an affordable price opens up disruptive innovation opportunities in the menswear industry, challenging the traditional perception of bespoke as exclusive and expensive.
3. Timeless Style - The trend of emphasizing proper and timeless style in men's fashion provides an opportunity for companies to disrupt fast fashion and focus on creating high-quality, long-lasting garments.
Industry Implications
1. Fashion - The fashion industry can explore the trend of incorporating masks into menswear shoots to create unique and captivating campaigns that resonate with consumers.
2. Tailoring - The tailoring industry can leverage the trend of offering affordable bespoke suits to attract a broader customer base and differentiate themselves from traditional high-end tailors.
3. Menswear - The menswear industry can tap into the trend of emphasizing timeless style to cater to the growing demand for classic and enduring fashion choices.