The Ovolo Hotels restaurant inside of the 12 Ovolo Hotels locations from Australia to Hong Kong will serve a 100% vegetarian menu throughout 2022. The company first served a vegetarian menu throughout 2021 to celebrate "the year of the veg," and while some of its locations have kept the vegetarian menu, others returned to a meat-eating menu. Now, the hotel is yet again offering only vegetarian options across its entire hotel chain.
Ovolo Hotels strives to be an industry leader in the adoption of plant-based cuisine. As part of this, the company has uploaded a 'Plant'd Playbook' white paper on its website for all to access. This playbook outlines the industry goals and initiatives by the company in the change to a more sustainable, vegetarian-inclusive future.
Vegetarian Hotel Restaurant Menus
'Ovolo Hotels' Announced a Fully Plant-Based Menu for 2022
Trend Themes
1. Plant-based Menus - Restaurants and hotels are adopting a fully plant-based menu option, challenging traditional meat-centered menus and accommodating consumer preferences for more plant-based diets.
2. Sustainability Initiatives - Companies are striving for industry leadership in sustainability initiatives such as adopting plant-based cuisine in their operations, to appeal to sustainability-minded consumers and to reduce their environmental impact.
3. Healthy & Conscious Eating - Consumers demand health conscious food options as lifestyles have shifted towards plant-based diets, avoiding meat products, and promoting a healthier food industry that encourages conscious eating.
Industry Implications
1. Hospitality - The hospitality industry is adapting to consumer demand for healthier, more sustainable eating choices, and accommodating those with plant-based diets by offering fully plant-based menus that appeal to this demand for conscious eating.
2. Food & Beverage Industry - Restaurants and hotels in the food & beverage industry are innovating in sustainability initiatives and adopting plant-based cuisine, reflecting a growing trend toward more health-conscious lifestyles and environmentally sustainable practices.
3. Tourism & Travel - Companies offering tourism and travel services are meeting the needs and preferences of their customers, who may want to eat plant-based or want to reduce their environmental impact, and by this, they are able to access new markets and appeal to broadening target audiences.