Overtone, a cruelty-free haircare brand that specializes in products for color-treated tresses, recently came out with a new in-shower treatment for brunettes.
As most brunettes know, finding a semi-permanent dye that can actually be seen is a difficult task, especially when it's a lighter color like pink. With the in-shower treatment however, consumers can easily get the unique highlights they're looking for, all from the comfort of their own homes.
The treatment comes in an 8 oz pot, which retails for for $28 USD. Those looking to get the very most out of each use can also purchase the brand's daily conditioner that hydrates the hair while also helping to maintain the bright color of the hair strands affected by the product.
In-Shower Rose Gold Hair Treatments
Overtone's Treatment Supplies Brunettes with Fun Highlights
Trend Themes
1. In-shower Hair Treatments - Opportunities for developing innovative in-shower treatments for various hair colors.
2. Color-treated Hair Products - Potential to create more specialized haircare products for individuals with color-treated hair.
3. At-home Haircare Solutions - Room for creating convenient and effective at-home haircare products and treatments.
Industry Implications
1. Haircare & Cosmetics - The haircare and cosmetics industry can explore new product lines focused on in-shower treatments and color-treated hair.
2. E-commerce & Online Retail - Opportunities for online retailers to offer a wide range of specialized haircare products to consumers.
3. Beauty Salons & Spas - Beauty salons and spas can introduce in-shower treatments as part of their service offerings, catering to customers' desire for convenience.