If you think crocheting is for old women in rockers, here’s the proof it isn’t. If you’re going to knit on giant needles hunched over on the floor, you need to be young. But the results are wonderful.
Just when I was beginning to get over my phobia of display plates, it appears that all things knitted, weaved and crocheted are making a resurgence too. Not that it hasn’t been a long time coming—celebrities have been flashing around their knitting needles for quite a while, and even your grandma was in on the craze before you were.
At the Stockholm Furniture Fair, the eye-catcher of the show was the series of woven textiles over tubular steel resembling needlework. In addition, actual needlework furniture accessories were shown and grabbed a lot of attention.
Giant Knitting Needles
Crocheters Use Super-Sized Tools for Extraordinary Results
Trend Themes
1. Giant Knitting Needles - The trend towards using giant knitting needles for extraordinary results represents an opportunity for businesses to create novelty knitting supplies and accessories for stores and crafts enthusiasts.
2. Revival of Knitting - The continuation of the revival of knitting represents an opportunity for retailers to promote knitting through social media advertisements and classes in creating various knitted items.
3. Needlework Furniture Accessories - The trend towards using needlework furniture accessories that resemble needlework displays represents an opportunity for furniture businesses to add a unique touch to their products, appealing to those who appreciate handmade items.
Industry Implications
1. Craft Supplies - The proliferation of giant knitting needles represents an opportunity for craft supplies businesses to develop similar novelty items to excite knitting enthusiasts at craft stores.
2. Social Media Marketing - The continued revival of knitting encourages retailers to promote knitting through social media advertisements to a broad audience of crafters and knitting enthusiasts.
3. Furniture Design - The trend towards using needlework furniture accessories that resemble needlework displays offers an opportunity for furniture businesses and designers to create unique pieces that appeal to customers who enjoy handmade items and a vintage aesthetic.