When Neiman Marcus offers up their ridiculous Christmas gift idea, it always inspires a lot of interest. One of this year’s ideas is the super-studly Fighter Motorcycle from the Confederate Motor Company. This baby not only looks tough, it is tough.
The Fighter Motorcycle features a frame of carbon fiber, titanium and aluminum. Its super-light frame combined with its 2-liter twin engine allows the Fighter Motorcycle to reach speeds of 190 mph.
Implications - Despite the recent downturn of the economy, there still remains a viable market of upper-class consumers seeking luxury products. A company can appeal to this market by offering exclusive, ultra-luxury commodities targeted at the top rung of the economic food chain. They would be attracted to the company's exclusivity and the "special" nature of their products.
$150,000 Motorcycles
Outrageous Christmas Gifts from Neiman Marcus
Trend Themes
1. Ultra-luxury Commodities - Companies can cater to the upper-class market by offering exclusive, ultra-luxury commodities that appeal to their desire for exclusivity and rarity.
2. High-end Consumer Products - There is a market for high-end consumer products that cater to affluent individuals seeking unique and luxurious items.
3. Carbon Fiber Technology - The use of carbon fiber in products presents an opportunity for innovation and disruption, particularly in the automotive and aerospace industries.
Industry Implications
1. Luxury Goods - Companies in the luxury goods industry can target the upper-class market by offering exclusive and high-end products.
2. Automotive - The automotive industry can explore the use of carbon fiber technology to create lightweight and high-performance vehicles.
3. Aerospace - Aerospace companies can leverage carbon fiber technology to develop lighter, more fuel-efficient aircraft.