Italian brand Moncler channels the popularity of crowd-favorite Netflix Original 'Stranger Things' for its Fall/Winter 2018 outerwear campaign. The ad is a black and white video that shows celebrities of different calibers, wearing Moncler's newest line of clothing. From Paralympic fencer Bebe Vio and artist Connie Vallese to actress Millie Bobby Brown and race car driver Carmen Jorda, the Moncler outerwear campaign features empowering visuals of celebrities, athletes and artists sharing their definition of what to go 'beyond' is.
The black and white aesthetic of the video definitely gives it a thought-provoking character and centers the attention on the dialogue. Millie Bobby Brown's presence in the outerwear campaign will definitely generate some interest in audiences that are not necessarily part of the Moncler family, as well.
Photo Credits: @MillieBobbyBrown
Thought-Provoking Outerwear Campaigns
Moncler Taps into Millie Bobby Brown for Its BEYOND Ad
Trend Themes
1. Stranger Things-inspired Campaigns - Creating campaigns inspired by popular TV shows like Stranger Things to capture the attention of a wider audience.
2. Empowering Visuals - Using empowering visuals of celebrities, athletes, and artists to showcase the brand's message and values.
3. Thought-provoking Aesthetics - Using black and white aesthetics in ad campaigns to create a thought-provoking and impactful atmosphere.
Industry Implications
1. Fashion and Apparel - Opportunities to incorporate popular culture and influential figures in fashion and apparel campaigns.
2. Entertainment and Media - Collaborating with popular TV shows and celebrities to create innovative and engaging marketing campaigns.
3. Advertising and Marketing - Exploring unique and visually appealing aesthetics in advertising to capture audience attention and convey brand messages effectively.