With the rise of "athleisure" is mainstream fashion, the iconic footwear brand Merrell partnered with fashion brand Outdoor voices to launch the Outdoor Voices x Merrell hiking boots. The two brands created the ultimate stylish and avant-garde hiking boot -- the Moab 2 Mid Waterproof. The boot is a reworked iteration of Merrell's Moab boot that's now a utilitarian hiking boot that appeals to your inner fashionista. The Moab 2 Mid Waterproof boot is durable, support, and -- as the name suggests -- waterproof.
The Outdoor Voices x Merrell boots are available to purchase online and in select retailers for $130. They are the perfect go-to for your next hike and will give you a memorable social media moment.
Stylish Female Hiking Boots
The Outdoor Voices x Merrell Offers an Avant-Garde Aesthetic
Trend Themes
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Athleisure Fashion — The rise of athleisure fashion opens up opportunities for stylish and functional footwear collaborations.
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Avant-garde Hiking Boots — The avant-garde aesthetic of the Outdoor Voices x Merrell hiking boots disrupts traditional hiking boot designs.
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Waterproof Footwear — The waterproof feature of the Moab 2 Mid Waterproof boot presents an innovation opportunity for other fashion-forward outdoor footwear brands.
Industry Implications
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Fashion — The fashion industry can explore collaborations between athletic and outdoor clothing brands to create stylish and functional outdoor footwear.
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Footwear — Footwear brands can disrupt the hiking boot market by introducing avant-garde designs and incorporating technologies like waterproofing.
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Outdoor Retail — Outdoor retail stores can leverage the popularity of athleisure fashion by stocking avant-garde hiking boots and related accessories.