Smartwool, the leader in performance wool socks, created a new line of outdoor-themed socks for men. The brand created a new design process named the 'Print-On-Wool Process,' giving it the ability to create intricate patterns and design on traditional knit socks. The new collection named the Curated Collection shows the potential for an endless variety of patterns and designs from abstract sand dunes and modern lines to camouflage.
These socks were made to be not only stylish, but completely functional. Made with only high-quality materials, the products can be trusted to last through any adventure thrown at them. These new affordable and durable outdoor-themed socks are available online now.
Performance Wool Socks
Smartwool Created a New Line of Outdoor-Themed Socks for Men
Trend Themes
1. Print-on-wool Process - The new design process 'Print-On-Wool Process' can be used in other industries to create intricate patterns and designs on traditional knit products.
2. Functional Fashion - Designing products that are stylish and completely functional has potential for innovation in other industries like outdoor clothing.
3. Affordable Durability - Creating durable and affordable products can be revolutionary in different industries including outdoor gear and fashion.
Industry Implications
1. Fashion - The fashion industry can use the 'Print-On-Wool Process' to create new designs and patterns on traditional knitwear like sweaters and scarves.
2. Outdoor Gear - The outdoor gear industry can benefit from durable and affordable products that have artistic designs like backpacks and tents.
3. Athletic Clothing - Creating athletic clothing that is both fashionable and functional, like the performance wool socks, has disruptive innovation potential.