Studies have shown that working outdoors leads to greater happiness, creativity and productivity, and L.L.Bean hopes to help people escape conventional office settings with its new outdoor co-working environment.
For its #BeanOutsider campaign, L.L.Bean will be launching a workspace with Industrious in the great outdoors in New York City's Madison Square Park. The workspace will be open to the public and provide access to everything from WiFi and power to team-building exercises.
Whether or not people in NYC will be able to get a breath of fresh air at its outdoor co-working space, L.L.Bean hopes that people will feel inspired to embrace more time outside with ideas like brainstorming in an outdoor space, taking a break outdoors to refresh the mind or holding "outerviews" in place of indoor interviews.
Outdoor Co-Working Offices
L.L.Bean is Launching a Collaborative Workspace in Madison Square Park
Trend Themes
1. Outdoor Co-working - L.L.Bean's outdoor co-working environment demonstrates an opportunity for a new type of office space that embraces nature to enhance productivity, creativity, and well-being.
2. Collaborative Workspaces - L.L.Bean's partnership with Industrious reflects a growing trend towards shared workspaces that offer a range of amenities and a sense of community, even in outdoor settings.
3. Remote Work - L.L.Bean's outdoor co-working environment highlights an opportunity for companies to embrace remote work and flexible scheduling, allowing employees to work from anywhere and capitalize on outdoor locations.
Industry Implications
1. Outdoor Recreation - L.L.Bean's outdoor co-working environment provides an opportunity for outdoor recreation companies to expand into office space, with amenities tailored to an active, nature-centric lifestyle.
2. Office Space - L.L.Bean's outdoor co-working environment suggests an opportunity for new businesses focused on creating outdoor office spaces that appeal to workers seeking a break from traditional office settings.
3. Hospitality - L.L.Bean's partnership with Industrious demonstrates an opportunity for hospitality companies to offer business travelers unique outdoor co-working experiences, adding to their work-life appeal while promoting wellness and creativity.