Outcast Foods is an innovative brand that is aiming to make the nutritional supplement market a little bit more sustainable. It works to "disrupt the food waste pipeline" by rescuing misfit produce that usually ends up in the landfill. It then turns it into various nutritional products for those who need a boost in their diet. The two minds behind Outcast Foods are Dr. Darren Burke and TJ Galiardi who wanted "to decrease the food supply chain carbon footprint and create beautiful food out of ugly produce."
Some of Outcast Foods products include Plant Strong Protein in different flavors, the Supper Greens+ blend, Vegan Multi- for Optimal Health, Just Creatine, and Mg Boost for falling asleep, recovering, and recharging faster. These options are distributed across four product categories—Classic Upcycled Protein, New Upcycled Protein, Upcycled Greens, and Upcycled Vitamins.
Upcycled Nutritional Supplements
Outcast Foods Aims to "Disrupt the Food Waste Pipeline"
Trend Themes
1. Sustainable Nutritional Supplements - Disruptive innovation opportunity: Create nutritional supplements using upcycled produce to reduce food waste and promote sustainability.
2. Upcycled Food Products - Disruptive innovation opportunity: Develop a range of food products using rescued misfit produce to minimize waste and create value-added offerings.
3. Reducing Food Supply Chain Carbon Footprint - Disruptive innovation opportunity: Implement strategies to decrease the carbon footprint of the food supply chain by repurposing imperfect produce into usable products.
Industry Implications
1. Nutritional Supplements - Disruptive innovation opportunity: Incorporate upcycled ingredients into nutritional supplements to offer sustainable and eco-friendly options to health-conscious consumers.
2. Food Waste Management - Disruptive innovation opportunity: Develop efficient processes and technologies to rescue and repurpose misfit produce, reducing food waste and creating new revenue streams.
3. Sustainable Food Production - Disruptive innovation opportunity: Establish systems that leverage imperfect produce to create nutritious and environmentally-friendly food products, contributing to a more sustainable food industry.