July 4th may have passed, but you can be serving up red, white, and blue all summer long with the debut of Trader Joe's new Out of this World Ice Pops.
Many consumers will remember the iconic, rocket-shaped popsicles of their youth with the signature red, white, and blue layers. Now, Trader Joe's has created its own version of the classic summer treat, but without the artificial colors and flavors. Trader Joe's new Out of this World Ice Pops still boast that signature rocket shape, but the flavor is a little bit different. The white layer is made of lemon juice concentrate, while the blue layer is made of blueberry purée and colored with fruit juice and spirulina extract. Lastly, the red layer is made up of strawberry purée and colored with veggie juice.
Layered Fruit Juice Popsicles
Trader Joe's New Out of This World Ice Pops are Here for Summer
Trend Themes
1. Healthy Ice Pops - There is a trend towards healthier versions of classic summer treats like ice pops, presenting an opportunity for companies to create innovative, all-natural products that appeal to health-conscious consumers.
2. Nostalgic Treats with a Twist - There is a trend towards updating classic treats like rocket-shaped ice pops by taking out artificial flavors and colors and using natural alternatives, presenting an opportunity for companies to cater to both the health-conscious and nostalgic demographics.
3. Fruit Juice Infused Products - There is a trend towards using fruit juice as a natural colorant and flavor in food and beverage products, presenting an opportunity for companies to develop innovative and healthier alternatives to artificial ingredients.
Industry Implications
1. Frozen Treats - The frozen treats industry can capitalize on the trend towards healthier versions of classic summer treats by developing innovative, all-natural products that appeal to the health-conscious demographic.
2. Organic and Natural Foods - The organic and natural foods industry can capitalize on the trend towards using natural ingredients by developing natural colorants and flavors that can replace artificial ingredients in various products.
3. Beverages - The beverage industry can capitalize on the trend towards fruit juice infused products by developing innovative and healthier alternatives to artificial ingredients in various drink products.