Scholastic Lip Dubs

The Out of the Blue All I Want for Christmas is You Video is from Oxford

Oxford University's Out of the Blue all-male a cappella group has released its upbeat rendition of Mariah Carey's 1994 hit "All I Want for Christmas is You." Although released just over a week ago, it has already garnered over 700,000 hits on Youtube, bringing about the viral spread of the catchy tune.

This version of Carey's song is particularly appealing due to the setting. The Out of the Blue group filmed the entire production at Oxford's campus, making it an instant favorite for fans of the Harry Potter film series.

This musical number was put together for charitable purposes. It is being used to promote the Helen & Douglas House charity, which supports British families in need of hospice care for children.
Trend Themes
1. Virtual Music Performances - There is an opportunity to create more virtual music performances in a time when in-person concerts may not be possible, using technology to create visually interesting and unique videos that can go viral on social media platforms.
2. Cause Marketing - Charitable organizations and businesses can collaborate to create viral videos that promote a cause while also entertaining viewers, creating a mutually beneficial marketing opportunity.
3. A Cappella Music - The popularity of a cappella music, especially in university settings, presents opportunities for businesses specializing in music production, sound engineering, and talent management.
Industry Implications
1. Music Production - Virtual music performances and the popularity of a cappella music among university students present an opportunity for businesses specializing in music production and sound engineering to attract clients and create innovative products.
2. Non-profit Sector - The success of the Out of the Blue group’s charitable viral video highlights the potential for charitable organizations to partner with businesses and create viral marketing campaigns to increase awareness of their causes.
3. Social Media Marketing - The viral success of the Scholastic Lip Dubs video highlights the potential for businesses of all industries to utilize entertaining, shareable social media content as a marketing tool.

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