The newly released Our Legacy collection looks toward rural cultures for inspiration. Instead of embracing the nostalgia-driven or futuristic approaches to contemporary streetwear, the fashion label takes a step back and informs its men's and women's wear with notes of agriculture.
The Spring 2019 Our Legacy collection is given the title 'Synthesis' and it is reported that the "garments revolve around natural elements, as well as synthetics." Key staples in the women's capsule include a mud-washed wool Service Trouser and a cotton "Rib Dress in Anthracite Abstract Synthesis." For men, the offerings include a pair of draped shorts in a dirt-white silky wash, as well as a vibrant evening shirt that blends cotton and silk.
All of the garments in Our Legacy's 2019 range have a sophisticated character.
Rurally Inspired Streetwear Fashion
The Spring 2019 Our Legacy Collection Takes Cues from Farming
Trend Themes
1. Rural-inspired Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating designs inspired by rural cultures.
2. Natural-synthetic Synthesis - Opportunity for disruptive innovation in the textile industry by combining naturally sourced materials with synthetics.
3. Mud-washed Clothing - Opportunity for disruptive innovation in the laundry and cleaning industry by popularizing the use of mud-washing for unique clothing textures and designs.
Industry Implications
1. Fashion - The fashion industry can explore new inspiration by incorporating rural cultures into their designs.
2. Textiles - The textile industry can experiment with combining natural materials and synthetic fibers to create unique and sustainable fabrics.
3. Laundry and Cleaning - The laundry and cleaning industry can offer new services and products catering to the popular demand for mud-washed clothing designs.