Otzi is a new brand that's exploring the intersection of K-beauty and clean skincare with products that are cruelty-free, vegan and suitable for all skin types.
The clean K-beauty skincare products were created by MBX and Sephora and the label is introducing itself with products like the Crystal Nova Makeup Removing Cleanser, the C-Drop Brightening Serum and the Multi-Acid Drip Resurfacing Serum. These products are powered by ingredients like Korean crystal flower blends, ginseng berry, antioxidant blends, Korean teas and bamboo water. These nourishing natural ingredients are paired with skincare heroes like Vitamin C, hyaluronic acid and glycolic acid.
To help people create clean morning and night skincare rituals, Otzi also offers a Hydro Crystal Lightweight Gel Moisturizer, which features many of the same ingredients as the cleanser, as well as a Dough Therapy Pore Treatment Wash-Off Mask.
Clean K-Beauty Brands
Otzi Infuses Its Products with Ingredients Like Bamboo Water & Ginseng Berry
Trend Themes
1. Clean K-beauty Skincare - There is a growing demand for clean K-beauty skincare that is cruelty-free and vegan, providing opportunities for innovative products that incorporate natural ingredients.
2. Nourishing Natural Ingredients - The use of nourishing natural ingredients such as ginseng berry, Korean teas, and bamboo water in skincare products is a growing trend that presents opportunities for disruptive innovation in the beauty industry.
3. Clean Skincare Rituals - There is an increasing interest in clean morning and night skincare routines, leading to opportunities for creative and innovative products that meet this demand.
Industry Implications
1. Beauty - The beauty industry can use the increasing demand for clean K-beauty skincare as an opportunity to create disruptive and innovative products that incorporate natural ingredients.
2. Wellness - The increasing interest in clean skincare rituals aligns with the wellness industry's focus on self-care, creating opportunities for unique skincare products that cater to this growing trend.
3. Sustainability - There is an overlap between the trend towards clean K-beauty skincare and the sustainability movement, providing an opportunity for companies in the skincare industry to develop products that meet the needs of eco-conscious consumers.