The 'OTO' chair design has been designed by Alessandro Stabile and Martinelli Venezia in partnership with Italy-based Ogyre as a sustainable seating solution with a user-centric design. The chair maintains a flatpack construction that doesn't require any tools to be erected and features a fastening system with individual components that are easy to produce at high volumes. The chair thus takes a holistic approach to sustainable design by utilizing both recycled ocean plastic and eco-friendly design principles to change industry perceptions.
The 'OTO' chair design is meant to be sold directly to the buyer to cut out the middle parties, which is further reinforced thanks to the name 'One to One.' The chair is also inherently easy to ship thanks to its aforementioned flatpack design.
Tool-Free Ocean Plastic Furniture
The 'OTO' Chair Design is Flatpack and Sustainable
Trend Themes
1. Sustainable Furniture Design - Sustainable furniture designs using recycled ocean plastic and eco-friendly principles present disruptive innovation opportunities in the furniture industry.
2. Flatpack Furniture - Flatpack furniture with easy-to-produce components that don't require tools presents disruptive innovation opportunities in the furniture industry and logistics and supply chain industries.
3. Direct-to-consumer Sales - Direct-to-consumer sales of sustainable furniture designs with a user-centric design presents disruptive innovation opportunities in the furniture industry and e-commerce industry.
Industry Implications
1. Furniture Industry - Sustainable furniture designs and flatpack furniture with easy-to-produce components presents disruptive innovation opportunities in the furniture industry.
2. Logistics and Supply Chain Industry - Flatpack furniture with easy-to-produce components that don't require tools presents disruptive innovation opportunities in the logistics and supply chain industry and furniture industry.
3. E-commerce Industry - Direct-to-consumer sales of sustainable furniture designs with a user-centric design presents disruptive innovation opportunities in the e-commerce industry and furniture industry.