The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 collection takes inspiration from the life and condition of Joseph Merrick -- more commonly known as the Elephant Man. With cues from orthodontic and medical prostheses, this collection -- and one design in particular -- is dark and haunting.
The photos above were shot by Marcin Szpak, with makeup atristry by Aleksandra Przyłuska on model Aleksandra Jastrzębska.
Implications - In an increasingly integrated online society, few other things attract the attention of young consumers more than an ad or product that directly references a cultural meme. Corporations and brands can capitalize on this by featuring ads or campaigns that are related to a subject that dominated the social media palette for any period of time. This shows that the company has a sense of humor and is on the forefront of contemporary consciousness.
Elephant Man Fashion
The Katarzyna Konieczka 'Very Twisted Kingdom' 2010 Collection
Trend Themes
1. Cultural Meme Marketing - Opportunity for corporations and brands to attract young consumers by featuring ads or campaigns that directly reference a popular cultural meme.
2. Online Integration - Increasingly integrated online society provides opportunities for businesses to reach a wider audience and engage with consumers.
3. Contemporary Consciousness Branding - Brands that demonstrate a sense of humor and stay on the forefront of contemporary consciousness can appeal to consumers.
Industry Implications
1. Fashion - Fashion industry can leverage cultural memes to create ad campaigns that resonate with young consumers.
2. Advertising - Advertising agencies can develop strategies to integrate popular cultural memes into campaigns and reach wider audiences.
3. Marketing - Marketing professionals can help brands connect with consumers by staying up-to-date with cultural trends and creating relevant campaigns.