The same pretty pattern that you might have been accustomed to seeing in textile form has been applied to Orla Kiely toiletries packaging. It is a range of women's bathroom products that are beautiful on the inside and the outside.
The iconic abstract and colorful stem motif climbs its way up each bottle of hand wash and shower gel, each tube of lotion and each box of soap. The familiar warm and retro graphics engage the eyes for their own sakes, yet the imagery does say something of the contents of the containers.
Inside Orla Kiely toiletries packaging is a range of personal hygiene products that goes by the name of Geranium. Along with that lovely floral ingredient are lavendar, eucalyptus and clary sage for a natural and aromatic selection of cleansers.
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
Trend Themes
1. Floral Branding - A growing trend of incorporating floral patterns in branding to increase brand recognition and appeal to consumers.
2. Retro Graphics - A trend of utilizing vintage graphic designs in modern product packaging for a unique and eye-catching look.
3. Natural Ingredients - A trend of emphasizing the use of natural and organic ingredients in personal hygiene products to appeal to health-conscious consumers.
Industry Implications
1. Personal Care Products - An opportunity for personal care product companies to use visually appealing packaging designs to differentiate their products and increase sales.
2. Graphic Design - An opportunity for graphic design firms to specialize in creating unique and eye-catching packaging designs for personal care products.
3. Natural Products - An opportunity for companies specializing in natural and organic products to expand their product lines to include personal hygiene products with natural and organic ingredients.