The Orkin Pests Control ad campaign has used a interesting way to depict how effective their services are. Their slogan reads, "Pests have nowhere to hide," and Orkin Pests Control certainly means it.
The ad campaign shows off familiar rooms in the home which have been extremely flattened. The chairs, tables, countertops and any other furniture item you can imagine, has melted into the walls. There is literally no place for those annoying pests to hide! Now you know who to trust the next time you see an unwanted roach.
Flattened Living Spaces
The Orkin Pests Control Ad Campaign Dissolves All Hiding Places
Trend Themes
1. Flattened Living Spaces - Disruptive innovation opportunity: Creating new pest control products and technologies that make it even more difficult for pests to find hiding places.
Industry Implications
1. Pest Control - Disruptive innovation opportunity: Developing new methods for pest control that go beyond traditional traps and chemicals, leveraging technology to create more effective solutions.
2. Furniture - Disruptive innovation opportunity: Designing furniture that is resistant to pests and can withstand extreme conditions, offering a pest-free living environment.
3. Home Improvement - Disruptive innovation opportunity: Introducing construction materials and techniques that prevent pests from infiltrating homes, providing a long-term solution for homeowners.