Selling organic edibles doesn't always mean that the producers conform to sustainable practices, but Organic Valley Milk packaging shows that the inside and outside of this beverage have been developed responsibly.
Part of the 2011 IOPP Repackaging Challenge, this example of rebranding has quite an aesthetic appeal. The recycled, earth-tone paper wrapping, which is printed with soy-based ink, tells the purchaser that not only has the vitality of the environment been taken into account, but so has the health of the consumer. Recalling the good old days before so much chemical farming came about, the Organic Valley Milk packaging references the form of the old glass milk bottle, but caps it off with a color-coded lid that communicates its fat content. The design is attributed to Alicia Prentice, Lisa Ellerin, Amy Ross, Olivia Duval, Blake Sanders and Chris Yoon.
Home-Grown Beverage Branding
Organic Valley Milk Packaging Embraces Total Sustainability
Trend Themes
1. Sustainable Packaging - Opportunities for businesses to develop eco-friendly packaging solutions that appeal to environmentally conscious consumers.
2. Health-conscious Branding - Opportunities for businesses to embrace health-conscious branding that caters to consumers looking for organic and natural products.
3. Retro Design - Opportunities for businesses to incorporate retro design elements that evoke nostalgia for a simpler time.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to develop eco-friendly and health-conscious packaging solutions.
2. Consumer Goods - Opportunities for consumer goods companies to incorporate sustainable packaging and health-conscious branding into their product designs.
3. Design and Branding - Opportunities in the design and branding industry to develop concepts that incorporate sustainable, health-conscious, and retro design elements.