Now that many consumers are becoming more careful with what they choose to apply to their skin, organic cosmetic lines are a dime a dozen. However, Supermood’s Finnish line of products definitely have some standout qualities—powered by superfood ingredients, there are products in the Egoboost range that are edible, such as 'Beauty Chocolate' that contains collagen and raw chocolate. Another unusual product is a powder made from the chaga mushroom, which has been revered in folk medicine for its antioxidant properties, immune-boosting qualities and its ability to even out the skin’s complexion.
Rather than branding the products by the needs of the skin, naturally, Supermood is organized by mood. Emphasizing the superfood ingredients and the high quality of the organic cosmetic range, the products are packaged in pristine blue boxes.
Superfood-Powered Cosmetics
Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
Trend Themes
1. Organic Cosmetics - Disruptive innovation opportunity: Develop new organic cosmetic lines using unique superfood ingredients to cater to conscious consumers who want natural and potent skincare products.
2. Edible Cosmetics - Disruptive innovation opportunity: Create edible cosmetic products infused with superfood ingredients, appealing to health-conscious consumers seeking beauty and nutrition in one.
3. Mood-based Cosmetics - Disruptive innovation opportunity: Introduce mood-based cosmetic lines, organizing products according to the emotional needs of consumers to enhance their well-being and self-expression.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Adopt superfood-powered ingredients in skincare formulations, revolutionizing the beauty industry with natural and effective products.
2. Nutraceuticals - Disruptive innovation opportunity: Bridge the gap between nutrition and beauty by creating nutraceuticals infused with superfood ingredients to offer holistic wellness solutions.
3. Packaging and Branding - Disruptive innovation opportunity: Rethink packaging design and branding strategies for cosmetic products to align with the values of conscious consumers seeking organic and mood-based options.