Testing imagination and friendship over the long contested debate over cream or cookie, the OREO Life Raft commercial proves that even when stranded in a tiny dinghy out in the ocean, the iconic cookie will always prevail.
Although there aren't any OREOs on board, one of the shipwrecked souls starts separating the cookies from the cream, discarding the biscuit pieces into the ocean while licking all of the cream off. His comrade is so distraught by the waste of delicious, crispy, not to mention imaginary, cookie that he begins to write up a fake citation.
Reality and imagination become confused in the OREO Life Raft commercial when a friend gets whisked off by a fake helicopter, leaving the debate forever unresolved.
Shipwrecked Cookie Commercials
Friendship is Tested Over Imaginary Treats in the OREO Life Raft Ad
Trend Themes
1. Imaginative Food Advertising - Advertisers can explore the use of imagination and creativity in food commercials to engage consumers in unique ways.
2. Nostalgic Branding - Utilizing nostalgia in branding can evoke positive emotions and create a sense of familiarity and trust in consumers.
3. Humorous Storytelling - Injecting humor into advertising campaigns can capture viewers' attention and leave a lasting impression.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage imaginative food advertising to stand out in a crowded market and connect with consumers on a deeper level.
2. Marketing and Advertising - Marketing and advertising professionals can explore the use of nostalgia in branding to create memorable and impactful campaigns for their clients.
3. Entertainment - The entertainment industry can incorporate humorous storytelling techniques in their advertising strategies to captivate audiences and generate buzz for upcoming releases.