Snack brand Mrs. Freshley's and OREO teamed up to create an OREO brownie treat that will appeal to those with a sweet tooth. The 'Brownie Made with OREO Cookie Pieces' is a new hybrid dessert that pairs the fan-favorite brownie base from Mrs. Freshley's with the iconic black and white cookie. As a result, consumers have the opportunity to discover a new flavor pairing and textures in this rich snack.
For the utmost convenience, the brownie treats are sold in individually wrapped packages for on-the-go eating and easy packing into bags and lunch boxes.
The iconic flavor of OREOs have become officially integrated into a number of CPG products and restaurant menu items, as well as countless fan creations that include everything from cakes to milkshakes.
Crumbled Cookie Brownies
Mrs. Freshley's and OREO are Introducing an OREO Brownie
Trend Themes
1. Hybrid Desserts - The collaboration between Mrs. Freshley's and OREO introduces a new trend of combining different desserts into one, creating opportunities for innovative flavor pairings.
2. On-the-go Snacks - The individually wrapped packaging of the OREO brownie treats taps into the trend of convenient and portable snacking, opening doors for similar products that cater to busy lifestyles.
3. Iconic Brand Collaborations - The partnership between Mrs. Freshley's and OREO showcases the trend of collaborating with well-known brands to create novel and enticing products, presenting opportunities for other companies to join forces and captivate consumers with unique offerings.
Industry Implications
1. Snack Food - The OREO brownie treat falls within the snack food industry, providing opportunities for snack brands to experiment with hybrid desserts and capitalize on nostalgic flavors.
2. Packaged Foods - With its individually wrapped packages, the OREO brownie treat capitalizes on the packaged foods industry, inspiring other companies to innovate and create convenient on-the-go snacks.
3. CPG (consumer Packaged Goods) - The inclusion of OREOs in various CPG products highlights the opportunities for businesses in the CPG industry to collaborate with iconic brands and create exciting and marketable offerings.