The Orange Hooch alcoholic beverage is arriving in the UK market as a throwback to 90s flavors and products that's sure to be a hit amongst nostalgia-loving consumers.
The product is reported to be the most requested flavor and appeals to the brand's original 90s consumer base looking for the perfect summertime refreshment. The drink is also targeted towards Millennial and Gen Z consumers looking for a more adult-oriented way to enjoy the classic childhood flavor.
Head of Brand at Global Brands Charlie Leaver spoke on the new Orange Hooch alcoholic beverage saying, "There is no straight-forward alcoholic carbonated orange RTD in the UK market. As a brand we pride ourselves on continuing to create great tasting liquids with a zesty zing. Orange Hooch has been a much loved and missed flavour from the OG line-up, it is the perfect time to give consumers what they want!"
90s-Inspired Alcoholic Beverages
Orange Hooch Nostalgically Targets Millennials and Gen Z
Trend Themes
1. Nostalgic Alcoholic Beverages - Creating alcoholic beverages inspired by childhood flavors and products has the potential to attract nostalgia-loving consumers and tap into a popular trend.
2. Targeting Millennial and Gen Z Consumers - Appealing to younger generations by offering them a more adult-oriented way to enjoy childhood flavors can be a successful marketing strategy for alcoholic beverage brands.
3. Innovative Rtds - Developing new, unique, and great-tasting liquid ready-to-drink (RTD) alcoholic beverages with interesting flavor profiles can help brands stand out in a crowded market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the nostalgia trend by creating new products inspired by popular flavors and products from the past.
2. Marketing and Advertising - Marketing and advertising firms can help alcoholic beverage brands target younger generations by developing campaigns that emphasize the nostalgic and adult-oriented aspects of their products.
3. Product Development - Product development firms can work with alcoholic beverage brands to create innovative RTDs with interesting flavor profiles that will appeal to consumers looking for something new and exciting.