Wetzel’s Pretzels is tapping into nostalgia with the debut of its new Orange Dream drink.
Many 90s kids will recall the familiar taste of classic orange-and-vanilla creamsicle treats. Now, Wetzel’s Pretzels is bringing back that beloved flavor in a sippable new format. The brand's new Orange Dream drink consists of sweet, creamy orange citrus granita all finished with a soft whip topping. As Hillary Frei, Head of Marketing at Wetzel’s Pretzels, sums it up, "It’s a sip of sunshine in a cup. On a beautiful spring day, nothing goes better with our beloved freshly-baked pretzels than a cold, sweet and refreshing drink. Introducing the Orange Dream – with the flavors of a timeless classic!"
But the new Orange Dream drink isn't the only form of nostalgia that Wetzel’s is serving up this summer. The chain will actually be launching a series of ’90s-themed menu items throughout 2024 in honor of its 30th anniversary.
Sweet Creamsicle-Flavored Drinks
Wetzel’s Pretzels' New Orange Dream Drink Taps into 90s Nostalgia
Trend Themes
1. Nostalgic Flavored Beverages - Capitalizing on the 90s nostalgia trend with familiar and beloved flavors in new drink formats.
2. Menu Innovation Celebrating the Past - Launching thematic menu items that pay homage to the 90s era for a limited time.
3. Seasonal Flavor Offerings - Introducing limited-time flavor options linked to specific seasons to create buzz and anticipation.
Industry Implications
1. Food and Beverage - Exploring new flavor combinations and formats to engage customers and drive repeat purchases.
2. Restaurant and Hospitality - Embracing nostalgia through menu innovation to attract both new and returning customers.
3. Marketing and Promotion - Utilizing themed campaigns and seasonal offerings to create excitement and foster brand loyalty.