Wetzel’s Pretzels is tapping into nostalgia with the debut of its new Orange Dream drink.
Many 90s kids will recall the familiar taste of classic orange-and-vanilla creamsicle treats. Now, Wetzel’s Pretzels is bringing back that beloved flavor in a sippable new format. The brand's new Orange Dream drink consists of sweet, creamy orange citrus granita all finished with a soft whip topping. As Hillary Frei, Head of Marketing at Wetzel’s Pretzels, sums it up, "It’s a sip of sunshine in a cup. On a beautiful spring day, nothing goes better with our beloved freshly-baked pretzels than a cold, sweet and refreshing drink. Introducing the Orange Dream – with the flavors of a timeless classic!"
But the new Orange Dream drink isn't the only form of nostalgia that Wetzel’s is serving up this summer. The chain will actually be launching a series of ’90s-themed menu items throughout 2024 in honor of its 30th anniversary.
Sweet Creamsicle-Flavored Drinks
Wetzel’s Pretzels' New Orange Dream Drink Taps into 90s Nostalgia
Trend Themes
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Nostalgic Flavored Beverages — Capitalizing on the 90s nostalgia trend with familiar and beloved flavors in new drink formats.
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Menu Innovation Celebrating the Past — Launching thematic menu items that pay homage to the 90s era for a limited time.
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Seasonal Flavor Offerings — Introducing limited-time flavor options linked to specific seasons to create buzz and anticipation.
Industry Implications
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Food and Beverage — Exploring new flavor combinations and formats to engage customers and drive repeat purchases.
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Restaurant and Hospitality — Embracing nostalgia through menu innovation to attract both new and returning customers.
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Marketing and Promotion — Utilizing themed campaigns and seasonal offerings to create excitement and foster brand loyalty.