There is definitely a huge floral motif happening in the fashion industry right now, and the Opening Ceremony Resort 2012 lookbook plays on it heavily. With a retro vibe infused everywhere from the styling to the set, this shoot has a flowery aesthetic that is definitely eye catching. I especially like how the backdrop shifts between Victorian wallpaper and blown-up images of fields and foliage.
Shot by famed photographer Tim Barber, the Opening Ceremony Resort 2012 lookbook features the label's first ever resort collection. Like the relatively wild backdrops in the catalog, this collection is a riot of colors, patterns and textures. Stylist Avena Gallagher was probably in heaven when creating these looks.
The Opening Ceremony Resort 2012 lookbook stars Camille Rowe who had her hair done by Dennis Lanni and makeup by Frank B.
Floral Backdrop Lookbooks
The Opening Ceremony Resort 2012 Collection is Wildly Retro
Trend Themes
1. Floral Motif - The fashion industry has a large floral motif happening, providing disruptive innovation opportunities for companies that specialize in floral fabrics, prints and designs.
2. Retro Styling - The Opening Ceremony Resort 2012 collection features a wildly retro vibe unlocked an opportunity for designers to showcase their retro fashion lines.
3. Victorian Wallpaper Backdrops - The Opening Ceremony Resort 2012 collection features unique backdrops with Victorian wallpaper, providing an opportunity for companies to develop innovative wallpaper designs
Industry Implications
1. Fashion Industry - Companies in the fashion industry that specialize in floral fabric, prints and designs can capitalize on the trend.
2. Design Industry - Companies in the design industry that specialize in retro styling can showcase their fashion lines with the opportunity created by the Opening Ceremony Resort 2012 collection.
3. Interior Decoration Industry - Companies in the interior decoration industry that specialize in wallpaper designs can develop unique Victorian-inspired options following the Opening Ceremony Resort 2012 lookbook design.