Check out this awesome Opening Ceremony lookbook to get some ideas for your autumn wardrobe.
Providing you with outfits for both you and your significant other, this awesome lookbook will keep the summer heat alive through the chilly fall weathers. With baggy tops and fitted bottoms, the collection featured in this Opening Ceremony lookbook is the definition of cozy-chic. Check out the featured gallery and see these interesting pieces for yourselves.
Implications - As menswear and women's fashions become increasingly more similar, consumers are open to the idea of sharing clothing between spouses and partners. A company can attract a wider range of consumers by putting the two fashion lookbooks together as one, making more products available to potential buyers who may not have looked at both collections. By blurring the lines of fashion for men and women, the company reaches double the amount of consumers.
Chic Fun-Loving Duos
The Opening Ceremony Lookbook Captures a Couple's Love
Trend Themes
1. Gender-neutral Fashion - Companies can capitalize on the increasing trend of gender-neutral fashion by creating lookbooks that feature clothing options for both men and women.
2. Couple's Fashion - There is a demand for couple's fashion, where both partners can wear matching or complementary outfits. Companies can create lookbooks that showcase coordinated attire for couples.
3. Cozy-chic Fashion - Consumers are seeking comfortable yet stylish clothing options. Companies can focus on creating collections that embody the cozy-chic aesthetic, featuring baggy tops and fitted bottoms.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to attract a wider range of consumers by merging their men's and women's fashion lookbooks to showcase a broader range of products.
2. Couple's Fashion - The couple's fashion industry has potential to grow as more partners are looking for coordinated outfits. Companies can specialize in creating and marketing couple-centric clothing.
3. Casual Wear - The casual wear industry can tap into the demand for cozy-chic fashion by offering collections that combine comfort and style, featuring baggy tops and fitted bottoms.